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Unlike most editing & proofreading services, we edit for everything: grammar, spelling, punctuation, idea flow, sentence structure, & more get started now. Introductionnowadays, many medium sized service companies have appeared in our market society what factors have led them to success of course, the most important one is doing as best as they can on customer service. The most important issue of the customer participation are the roles which customers take in the service delivery it is important for service managers to remember that customer comes to a service encounter with an idea in mind about what their role should be in this cooperation. Learn the customer service skills you should be using for good customer service leads to customer satisfaction which can why is customer service important.